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Bollywood Cinema Showcards: Indian Film Art from the 1950s to the 1980s

This book traces the evolution of Bollywood showcards over four decades-- from the 1950s, just after India's Independence, to the 1980s, just before its entry into the global economy.  The majority of the works reproduced here are from The Hartwick Collection, assembled between 2006 and 2010.  They are supplemented by works from the ROM's collection.  Three thought-provoking essays examine how showcards are made, displayed, and circulated, and how they intersect with other South Asian visual forms.  They are supported by beautiful full-colour illustrations and catalogue text that elaborates on the evolution of graphic design in Bollywood advertising.




"When Angela Hartwick showed up a the Royal Ontario Museum in early 2010, I was surprised to meet a young Canadian woman who, in her travels around the world alongside her photographer husband, had amassed more than two hundred examples of what seemed to be an obscure form of film advertising connected to the Hindi film industry in Mumbai.  At our first meeting, Angela brought a sample of this paint-on-photo-collage-film-poster art, and I was struck by the use of color, the relationship between photograph and paint, and the strong graphic quality...."

Bollywood Cinema Showcards: Indian Film Art from the 1950s to the 1980s. Showcards from The Hartwick Collection [Hardcover]
edited by Deepali Dewan
with essays by Deepali Deewan, Rajesh Devraj, and Kajri Jain
and contributions by Alexandra McCarter
Royal Ontario Museum Press, 2011. 
9" x 12", 120 pages
Hardcover, $29.99, ISBN 978-0-88854-482-7

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