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ROM Catalogue | Aadha Din Aadhee Raat, 1977
Bollywood Cinema Showcards: Indian Film Art from the 1950s to the 1980s
Showcards from The Hartwick Collection
"This book traces the evolution of Bollywood showcards over four decades-- from the 1950s, just after India's Independence, to the 1980s, just before its entry into the global economy. The majority of the works reproduced here are from The Hartwick Collection, assembled between 2006 and 2010. They are supplemented by works from the ROM's collection. Three thought-provoking essays examine how showcards are made, displayed, and circulated, and how they intersect with other South Asian visual forms. They are supported by beautiful full-colour illustrations and catalogue text that elaborates on the evolution of graphic design in Bollywood advertising."
Bollywood Cinema Showcards: Indian Film Art from the 1950s to the 1980s. Showcards from The Hartwick Collection [Hardcover]
edited by Deepali Dewan
with essays by Deepali Deewan, Rajesh Devraj, and Kajri Jain
and contributions by Alexandra McCarter
Royal Ontario Museum Press, 2011.
9" x 12", 120 pages
Hardcover, $29.99, ISBN 978-0-88854-482-7
Available on Amazon.com